Eisend, S: search on Z-Library

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1

Gender Roles and Humor in Advertising: The Occurrence of Stereotyping in Humorous and Nonhumorous Advertising and Its Consequences for Advertising Effectiveness

Eisend, Martin, Plagemann, Julia, Sollwedel, Julia

Journal:

Journal of Advertising

Year:

2014

Language:

english

File:

PDF, 408 KB

english, 2014

2

How consumers' values influence responses to male and female gender role stereotyping in advertising

De Meulenaer, Sarah, Dens, Nathalie, De Pelsmacker, Patrick, Eisend, Martin

Journal:

International Journal of Advertising

Year:

2017

Language:

english

File:

PDF, 766 KB

english, 2017

3

Gender roles in advertising: measuring and comparing gender stereotyping on public and private TV channels in Germany

Knoll, Silke, Eisend, Martin, Steinhagen, Josefine

Journal:

International Journal of Advertising

Year:

2011

Language:

english

File:

PDF, 165 KB

english, 2011

4

A meta-analysis of gender roles in advertising

Journal:

Journal of the Academy of Marketing Science

Year:

2010

Language:

english

File:

PDF, 392 KB

english, 2010

5

Effects of Fear-Arousing and Humorous Appeals in Social Marketing Advertising: The Moderating Role of Prior Attitude Toward the Advertised Behavior

Jäger, Tilmann, Eisend, Martin

Journal:

Journal of Current Issues & Research in Advertising

Year:

2013

Language:

english

File:

PDF, 114 KB

english, 2013

6

A meta-analysis of humor in advertising

Journal:

Journal of the Academy of Marketing Science

Year:

2009

Language:

english

File:

PDF, 252 KB

english, 2009

7

How humor in advertising works: A meta-analytic test of alternative models

Journal:

Marketing Letters

Year:

2011

Language:

english

File:

PDF, 221 KB

english, 2011

8

Explaining the use and effects of humour in advertising: an evolutionary perspective

Journal:

International Journal of Advertising

Year:

2017

Language:

english

File:

PDF, 551 KB

english, 2017

9

Single versus Multiple Measurement of Attitudes

Ang, Lawrence, Eisend, Martin

Journal:

Journal of Advertising Research

Year:

2018

Language:

english

File:

PDF, 351 KB

english, 2018

10

Old meets new: how researchers can use existing knowledge to explain advertising in new media

Journal:

International Journal of Advertising

Year:

2018

Language:

english

File:

PDF, 641 KB

english, 2018

11

Meta-Analysis in Advertising Research

Journal:

Journal of Advertising

Year:

2017

Language:

english

File:

PDF, 360 KB

english, 2017

12

Have We Progressed Marketing Knowledge? A Meta-Meta-Analysis of Effect Sizes in Marketing Research

Journal:

Journal of Marketing

Year:

2015

Language:

english

File:

PDF, 282 KB

english, 2015

13

Advances in Advertising Research IX || The Effects of Engaging with Content Marketing on Business Outcomes for B2B Service Providers

Cauberghe, Verolien, Hudders, Liselot, Eisend, Martin

Year:

2018

Language:

english

File:

PDF, 263 KB

english, 2018

14

Immediate and delayed advertising effects of celebrity endorsers' attractiveness and expertise

Eisend, Martin, Langner, Tobias

Journal:

International Journal of Advertising

Year:

2010

Language:

english

File:

PDF, 207 KB

english, 2010

15

Comment: Advertising, Communication, and Brands

Journal:

Journal of Advertising

Year:

2016

Language:

english

File:

PDF, 248 KB

english, 2016

16

Buyers’ perceived switching costs and switching: a meta-analytic assessment of their antecedents

Doreén Pick, Martin Eisend

Journal:

Journal of the Academy of Marketing Science

Year:

2014

Language:

english

File:

PDF, 369 KB

english, 2014

17

Reinquiries in Advertising Research

Eisend, Martin, Franke, George R., Leigh, James H.

Journal:

Journal of Advertising

Year:

2016

Language:

english

File:

PDF, 323 KB

english, 2016

18

Explaining the Impact of Scarcity Appeals in Advertising: The Mediating Role of Perceptions of Susceptibility

Journal:

Journal of Advertising

Year:

2008

Language:

english

File:

PDF, 1.18 MB

english, 2008

19

Advances in Advertising Research (Vol. VI) || Memes at an Exhibition: Consumer Interpretations Of Internet Memes

Verlegh, Peeter, Voorveld, Hilde, Eisend, Martin

Year:

2016

Language:

english

File:

PDF, 421 KB

english, 2016

20

Sexual orientation and consumption: Why and when do homosexuals and heterosexuals consume differently?

Eisend, Martin, Hermann, Erik

Journal:

International Journal of Research in Marketing

Year:

2020

Language:

english

File:

PDF, 588 KB

english, 2020

21

A Meta-Analysis of When and How Advertising Creativity Works

Rosengren, Sara, Eisend, Martin, Koslow, Scott, Dahlen, Micael

Journal:

Journal of Marketing

Year:

2020

File:

PDF, 408 KB

2020

22

Soziale Netzwerke im Internet — Marketingkommunikation für morgen

Martin Eisend, Franziska Küster-Rohde

Journal:

Marketing Review St. Gallen

Year:

2008

Language:

german

File:

PDF, 842 KB

german, 2008

23

Explaining The Impact Of Scarcity Appeals In Advertising: The Mediating Role of Perceptions of Susceptibility

Journal:

Journal of Advertising

Year:

2008

Language:

english

File:

PDF, 187 KB

english, 2008

24

The Influence of Organizational and National Culture on New Product Performance

Eisend, Martin, Evanschitzky, Heiner, Gilliland, David I.

Journal:

Journal of Product Innovation Management

Year:

2015

Language:

english

File:

PDF, 167 KB

english, 2015

25

Advances in Advertising Research IX || When Do We Trust Online Reviews by Similar vs. Dissimilar Users? An Application of Construal Level Theory

Cauberghe, Verolien, Hudders, Liselot, Eisend, Martin

Year:

2018

Language:

english

File:

PDF, 1.03 MB

english, 2018

26

A Meta-analytic Investigation of the Role of Valence in Online Reviews

Purnawirawan, Nathalia, Eisend, Martin, De Pelsmacker, Patrick, Dens, Nathalie

Journal:

Journal of Interactive Marketing

Year:

2015

Language:

english

File:

PDF, 455 KB

english, 2015

27

Nature Imagery in Non-Green Advertising: The Effects of Emotion, Autobiographical Memory, and Consumer's Green Traits

Hartmann, Patrick, Apaolaza, Vanessa, Eisend, Martin

Journal:

Journal of Advertising

Year:

2016

Language:

english

File:

PDF, 498 KB

english, 2016

28

How humor in advertising works: A meta-analytic test of alternative models

Journal:

Marketing Letters

Year:

2011

Language:

english

File:

PDF, 1.57 MB

english, 2011

29

Advances in Advertising Research (Vol. VII) || The Effect of Online Customer Reviews’ Characteristics on Sales

Christodoulides, George, Stathopoulou, Anastasia, Eisend, Martin

Year:

2017

Language:

english

File:

PDF, 1.39 MB

english, 2017

30

Advances in Advertising Research (Vol. VII) || Hofstede Cultural Framework and Advertising Research: An Assessment of the Literature

Christodoulides, George, Stathopoulou, Anastasia, Eisend, Martin

Year:

2017

Language:

english

File:

PDF, 975 KB

english, 2017

31

Advances in Advertising Research IX || “Fool’s Gold”: Linking Materialism to Persuasion Knowledge Activation and Susceptibility to Embedded Advertising

Cauberghe, Verolien, Hudders, Liselot, Eisend, Martin

Year:

2018

Language:

english

File:

PDF, 245 KB

english, 2018

32

Advances in Advertising Research IX || Superiority Theory and Disparagement Humor: The Role of Gelotophobia, Gelotophilia, and Katagelasticism

Cauberghe, Verolien, Hudders, Liselot, Eisend, Martin

Year:

2018

Language:

english

File:

PDF, 581 KB

english, 2018

33

Advances in Advertising Research IX || Emotion in a 360-Degree vs. Traditional Format Through EDA, EEG and Facial Expressions

Cauberghe, Verolien, Hudders, Liselot, Eisend, Martin

Year:

2018

Language:

english

File:

PDF, 241 KB

english, 2018

34

Explaining Digital Piracy: A Meta-Analysis

Journal:

Information Systems Research

Year:

2019

Language:

english

File:

PDF, 1.55 MB

english, 2019

35

The more the merrier: dealing with a multitude of advertising effects

Eisend, Martin, Rosengren, Sara

Journal:

International Journal of Advertising

Year:

2020

File:

PDF, 604 KB

2020

36

The effectiveness of publicity versus advertising: a meta-analytic investigation of its moderators

Martin Eisend, Franziska Küster

Journal:

Journal of the Academy of Marketing Science

Year:

2011

Language:

english

File:

PDF, 269 KB

english, 2011

37

Two-sided advertising: A meta-analysis

Journal:

International Journal of Research in Marketing

Year:

2006

Language:

english

File:

PDF, 239 KB

english, 2006

38

Success Factors of Product Innovation: An Updated Meta-Analysis

Heiner Evanschitzky, Martin Eisend, Roger J. Calantone, Yuanyuan Jiang

Journal:

Journal of Product Innovation Management

Year:

2012

Language:

english

File:

PDF, 140 KB

english, 2012

39

Shelf space elasticity: A meta-analysis

Journal:

Journal of Retailing

Year:

2014

Language:

english

File:

PDF, 861 KB

english, 2014

40

Advances in Advertising Research (Vol. VI) || I Love You Just The Way You Are: When Large Degrees of Logo Change Hurt Information Processing and Brand Evaluation

Verlegh, Peeter, Voorveld, Hilde, Eisend, Martin

Year:

2016

Language:

english

File:

PDF, 682 KB

english, 2016

41

THE RELATIVE ADVANTAGE OF MARKETING OVER TECHNOLOGICAL CAPABILITIES IN INFLUENCING NEW PRODUCT PERFORMANCE: THE MODERATING ROLE OF COUNTRY INSTITUTIONS

Eisend, Martin, Evanschitzky, Heiner, Calantone, Roger J.

Journal:

Journal of International Marketing

Year:

2015

Language:

english

File:

PDF, 761 KB

english, 2015

42

A meta-analysis of price change fairness perceptions

Tarrahi, Farid, Eisend, Martin, Dost, Florian

Journal:

International Journal of Research in Marketing

Year:

2015

Language:

english

File:

PDF, 266 KB

english, 2015

43

The Effectiveness of Advertising: A Meta-Meta-Analysis of Advertising Inputs and Outcomes

Eisend, Martin, Tarrahi, Farid

Journal:

Journal of Advertising

Year:

2016

Language:

english

File:

PDF, 321 KB

english, 2016

44

International diversity of authorship in advertising research

Journal:

International Journal of Advertising

Year:

2017

Language:

english

File:

PDF, 309 KB

english, 2017

45

International and methodological diversity in advertising research

Journal:

International Journal of Advertising

Year:

2017

Language:

english

File:

PDF, 455 KB

english, 2017

46

Advances in Advertising Research IX || Less is More or Less is A Bore?

Cauberghe, Verolien, Hudders, Liselot, Eisend, Martin

Year:

2018

Language:

english

File:

PDF, 1.04 MB

english, 2018

47

Advances in Advertising Research IX || Keeping It Real: Applying Realistic Periods of Gameplay to the Study of Recall and Recognition of In-Game Advertising in a Console Video Game

Cauberghe, Verolien, Hudders, Liselot, Eisend, Martin

Year:

2018

Language:

english

File:

PDF, 236 KB

english, 2018

48

Advances in Advertising Research IX || The Role of Big Data in Programmatic TV Advertising

Cauberghe, Verolien, Hudders, Liselot, Eisend, Martin

Year:

2018

Language:

english

File:

PDF, 332 KB

english, 2018

49

Advances in Advertising Research IX || The Effectiveness of In-Game Advertising: Examining the Influence of Ad Format

Cauberghe, Verolien, Hudders, Liselot, Eisend, Martin

Year:

2018

Language:

english

File:

PDF, 258 KB

english, 2018

50

Advances in Advertising Research IX || “For Risks and Side Effects, Ask Your Doctor or Pharmacist.” Cross-Cultural Consumer Responses to Pharmaceutical Advertising Regulation – Evidence from Brazil, Germany and the US

Cauberghe, Verolien, Hudders, Liselot, Eisend, Martin

Year:

2018

Language:

english

File:

PDF, 249 KB

english, 2018

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